Dr, Natalia Grincheva is a Program Leader of Arts Management at LASALLE College of the Arts in Singapore and an Honorary Research Fellow at the Digital Studio at the University of Melbourne. She is an internationally recognized expert in innovative forms and global trends in contemporary museology, digital diplomacy, and international cultural relations. She received many prestigious international academic awards, including Fulbright (2007–2009), Quebec Fund (2011–2013), Australian Endeavour (2012–2013) and SOROS research grant (2013–2014). In 2020, she was awarded a Fellowship for her visiting research residency at the Digital Diplomacy Research Center at the University of Oxford. Dr. Grincheva’s publication profile includes over 30 research articles, book chapters, and reports published in prominent academic outlets. Her most recent publications are two monographs: Museum Diplomacy in the Digital Age (Routledge: 2020) and Global Trends in Museum Diplomacy (Routledge: 2019). Dr Grincheva's professional engagements include her dedicated work for the International Fund for Cultural Diversity at UNESCO (2011) and International Federation of Coalitions for Cultural Diversity (2011–2015), her research industry placement at ACMI X creative hub at the Australian Center for the Moving Image (2017–2019) as well as service for the international Cultural Research Network (CRN) (2018–2020).